Executive Vice Chairman and Secretary General of China Construction Machinery Association
Mr. Su Zimmeng
Aug 28, 2020
Ladies and Gentlemen,
Good Morning!
As we all knew that China construction machinery industry and market has faced difficulties and challenges in the first half of 2020 caused by the pandemic of Covid-19, and thanks to the remarkable control works and resume of production done by the government and whole industry players and employees, the market and sales of construction equipment in China caught up month by month in the first half of 2020. So far, China construction industry and market has not only fully recovered, but also reached a new sales record (quantity) by end of July with 18% growth compared to the one of 2019. Therefore, we are pleased to held BICES 2021 press conference here, which means the official kick off BICES 2021 show campaign. I am pleased , for and on behalf of both CCMA and show organizers, to extended our warm welcome to friends who participated in the press conference, and express our heartfelt thanks to the relevant government departments, exhibitors, news medias, users, visitors, partners, and people from all walks of life who have cared about, supported and participated BICES show .
BICES 2019 has achieved a great success with over 1200 exhibitors and more than 150,000 visitors, and the show had been broadly reported by over 200 medias. In order to classify exhibits and make it ease for visitors to locate equipment and exhibitors, several themed halls and featured show areas were set up at BICES 2019. Meanwhile, a photo show area was set up at BICES 2019 in corridor showcasing the development history of China construction machinery industry with thousands of valuable photos for celebration of 70 years anniversary of founding of People’s Republic of China, which all received great attention from not only visitors but also exhibitors.
Mr. Su stressed that 2021 will be the first year for the implementation of the 14th China National Five-Year Plan, and also the year when China will build a moderately prosperous society in an all-round way and achieve its first centennial goal, and BICES 2021 is of even more special significance for the industry. Therefore, organizers will strive to do a good job in preparing and running BICES 2021 with high quality and high level to make sure a complete success, and will especially pay attention to the following five aspects。
1. BICES 2021 will focus on the new development and requirement of both domestic and foreign market in the coming future, and set up the relative themed exhibition halls and professional exhibition areas, and display the latest service capabilities and levels in the fields of construction machinery, building materials machinery and mining machinery.
2021 is the start year of the 14th 5-Year Plan of China government, and it is predicted that China construction machinery industry and market will continue to grow in a steady way, and manufacturers will also develop with high quality.
Therefore, BICES 2021 will continue to set up featured halls, such as the green development hall, heavy equipment hall, high-end components and parts hall, the intelligent and industrial digital hall, and other special show areas , like AWP area, emergency and rescue equipment area, local regional equipment exhibition area, commercial vehicle and logistics equipment area, after market service area, and parking equipment area, so that exhibitors could showcase their latest developed equipment and technology in field of digitalization, intelligence, lightweight, comfortability, heavy duty, complete sets, energy saving and emission reduction, safety and reliability. Meanwhile, buyers, users and visitors could learn about the latest equipment, technology and innovations that have been developed by both leading players and the professional small and medium size companies, that will all serve the industry with better solutions.
2. BICES 2021 will set up a photo show area of scientific and technological innovation achievements in the construction machinery industry to fully display the excellence of technological innovation in the construction machinery industry.
Based on the successful experience and positive feedback about having photo show corridor at BICES 2019,We will continue to set up a photo show area on the 200-meter long corridor of indoor hall at BICES 2021 .The photo show corridor will, by the form of pictures, boards, text, charts, and data, display the relevant enterprises in the industry, outstanding performance and innovation results, advanced products, typical events and key projects in the field of industry technology innovation, and review and display the equipment that initially launched at the previous BICES show, so that attendees could have a better understanding of the high-quality development and outstanding achievements China construction machinery industry.
3. Consolidate industry strength and social consensus, and take full use of the advantages of the organizer’s resources to do a better job in visitors’ invitation and show activities arrangement.
After the press conference, BICES 2021 organizing committee will start visitor invitation campaign and other activities. We plan to directly invite more than 20,000 buyers and users of construction equipment from large-scale engineering contractors, construction companies and leasing companies to visit BICES 2021, with the addition of users and visitors invited by exhibitors and spontaneously, BICES 2021 will strive to invite and have 200,000 effective visits during the show period.
Both CCMA and BICES organizing committees will regularly release BICES 2021 invitations in a timely manner through the websites and wechat of organizers, BICES show, CCMA media, and relevant news media. Meanwhile, we will carry out direct invitation services for key users and professional audiences. In addition, we will also intensify efforts to release information and invitations to international visitors through the organizers’ and BICES show’s foreign language website to further attract international users and visitors to visit BICES 2021.
More than one hundred concurrent conferences, forums and on-site interactive activities will be held at BICES 2021, and currently organizers have planned and arranged over 50 conferences and events. Meanwhile, we will continue to vigorously support exhibitors, news media and partners to hold various colorful and characteristic activities at BICES 2021. Moreover, we will held a series of online activities to provide exhibitors and visitors with on line value-added and cutting-edge technology interactive experience.
4. To maintain close communication and co-operation with media friends, and do a good job in the publicity and report of BICES 2021, and ensure to provide thoughtful services to all players.
CCMA and BICES show had built a long term and friend co-operation with most of domestic industrial medias and some of international medias with BICES 2019 show being widely reported by over 200 medias. We will keep close communication and co-operation with media friends from both home and abroad, and do a better job in the publicity and report of BICES 2021 show, and ensure to provide thoughtful services to all players.
5. Get BICES 2021 preparation work run and done professionally and actively, so that all attendees will come with joy and satisfaction.
Mr. Su stated that organizers will, based on the successful experience gained in the previous shows, continue to solicit suggestions and opinions from exhibitors, users, and medias, and strive to improve show services in respect of service procedure, booth construction, on-site management, and transportation, accommodation and tourism, so that to build BICES 2021 to be an international first-class trade show, and a high-quality industry event providing both exhibitors and users with platform to conduct communication, trade and co-operation, and hence to assist exhibitors to improve technological innovation, brand promotion and market expansion there.
As quoted by Mr. Su that the golden September is the most beautiful season in Beijing, the capital of China. We will look forward to meeting friends from both home and abroad at BICES 2021 in Beijing to enjoy not only common development in the industry, but also the golden autumn season in Beijing.
Thank you all!